
In 2014, Suneera Madhani, a Pakistani entrepreneur, made a bold decision that would change her life forever. Alongside her brother, Sal Rehmetullah, she founded Stax, an innovative payment platform based in Florida. Unlike other platforms that relied on a percentage-based sales model, Stax operated on a monthly subscription fee model.

Suneera’s journey began after she graduated with a finance degree from the University of Florida. She gained valuable experience working with Atlanta-based payment processor First Data, where she realized the limitations of the percentage-based transaction system. Despite facing skepticism from her superiors and experiencing multiple rejections from banks, Suneera remained steadfast in her belief and continued to pursue her vision.
With unwavering support from her parents, Suneera and her brother set out to develop a platform based on a monthly subscription model. Their hard work paid off when they successfully pitched their idea in Orlando, securing 100 clients. During this exciting phase, they received a lucrative offer of Rs 145 crore to buy Stax, but they turned it down, drawing inspiration and confidence to forge ahead.

However, after quitting their jobs, financial constraints posed a challenge for the siblings. Determined to make their dream a reality, they secured a loan of USD 50,000 from family and friends and invested it in their venture. Today, Stax has grown exponentially, employing over 300 people and achieving remarkable success from its humble beginnings.
After a decade as CEO, Suneera Madhani decided to part ways with Stax and embarked on a new chapter in her entrepreneurial journey. She founded CEOSchool, a group dedicated to empowering fellow entrepreneurs. Suneera also shares her knowledge and experiences through a podcast channel.
Beyond her professional endeavors, Suneera Madhani is a devoted mother to her two daughters, Mila and Aana. She also enjoys exploring the world of wine and indulging in her passion for reading. Suneera’s story serves as an inspiration to aspiring entrepreneurs, showcasing the power of determination, resilience, and the ability to turn down tempting offers in pursuit of a greater vision.