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Google to increase its ‘Pixel’ Smartphone Production in India


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Google is planning to increase its smartphone production and start making Pixel smartphones in India. This move is aimed at reducing reliance on China and taking advantage of India’s growing smartphone market.

Production Plans:

  1. Timeline: Google aims to start manufacturing Pixel smartphones in India between April and June.
  2. Initial Focus: The company will begin by making the high-end Pixel 8 Pro in southern India, with production slated to commence in the upcoming quarter.
  3. Expansion: Following this, the standard Pixel 8 will be manufactured in northern India around mid-year.

Impact on India’s Manufacturing Landscape:

  1. Market Boost: Google’s decision aligns with its commitment to diversify its supply chain and will contribute to India’s reputation as a burgeoning manufacturing hub.
  2. Industry Trends: Other major players like Apple, Samsung, OPPO, and Xiaomi have already established assembly and component suppliers in India in recent years.

Reasons Behind the Shift:

  1. Trade Disputes: Google is moving its manufacturing facilities away from China due to trade disputes between China and the United States.
  2. Reduced Dependence: Previously, Google had set up manufacturing hubs in Vietnam to lessen its dependence on China.
  3. Government Incentives: India’s government is offering incentives for manufacturers, which has encouraged Google’s decision to manufacture Pixel smartphones locally.
  4. Global Trends: The Indian government’s efforts align with global trends as companies explore manufacturing options in Asia, seeking alternatives to China.

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