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Career Catfishing: The new increasing trend at Workplace


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A new trend emerging among Gen Z workers is causing waves in industries worldwide. Known as ‘career catfishing,’ this behaviour involves accepting a job offer but failing to show up on the first day without informing the employer. According to a recent report from CVGenius, 34% of Gen Z workers admitted to engaging in this practice. Many cite the desire for autonomy and prioritising personal needs over job obligations as their main reasons.

Interestingly, millennials are also showing similar behaviour, with 24% admitting to skipping the first day of work. The CVGenius survey highlighted that Gen Z, in particular, is using creative ways to put themselves first, even if it means going against traditional workplace norms. This trend reflects a shift in how younger generations view corporate structures, with many prioritising their own well-being over workplace expectations.

Why Is Career Catfishing Happening?

Gurleen Baruah, an organisational psychologist and executive coach at That Culture Thing, explained that while these behaviours like ‘career catfishing’ and ‘ghosting’ are becoming more common, they don’t represent the entire Gen Z generation. Instead, they reflect broader societal shifts and challenges influencing how younger workers approach their careers.

Baruah pointed out that some Gen Z employees might skip their first day at work or leave a job abruptly as a way of asserting their independence. “In some cases, this behaviour can feel like ‘revenge’ for how they were treated during the hiring process,” she noted.

Economic Pressures and the Job Market

Economic challenges also play a significant role. With unemployment rising and uncertainty in the job market, many Gen Z workers are taking the first offer they receive, even if it’s not the perfect fit. Baruah mentioned that these workers are often quick to switch jobs once they find one that aligns better with their skills or values. “It’s not about lacking loyalty—it’s about navigating a tough job market and doing what feels right for their career,” she explained.

The Role of Technology and Communication

Growing up in a tech-driven world has made digital communication second nature for Gen Z, but this ease with technology can sometimes lead to poor communication when it comes to conflict resolution. Many younger workers find it easier to ‘ghost’ an employer—disappearing without explanation—rather than have an uncomfortable conversation about why the job isn’t working out.

Baruah advises that while asserting autonomy is important, it should not come at the cost of professionalism and mutual respect. “Being open and engaging in difficult conversations can demonstrate maturity and integrity. If you’ve changed your mind about a job or need more time to decide, it’s important to communicate honestly,” she said.

Building a Reputation for the Future

While asserting autonomy can be empowering, Baruah cautions against burning bridges. “Professionalism is not just about what you do now—it’s about building a reputation that will serve you in the future. Even if a role doesn’t work out, maintaining professionalism can leave a positive impression,” she concluded.

In conclusion, Gen Z’s approach to the workplace may be shaking up traditional norms, but it also highlights the need for a balance between personal needs and professional accountability. Navigating these challenges with open communication and respect can ensure a better reputation in the long run.

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