Bank of Baroda (BoB) is taking a step towards modernizing its services by planning to open seven phygital branches as a pilot project across the country. These branches will combine both self-service options and traditional, assisted services to provide a seamless banking experience.
What Are Phygital Branches?
Phygital branches are a new concept that merges physical and digital banking services. At these branches, customers can choose to use self-service kiosks or get help from branch staff, offering greater flexibility and convenience.
Recent Launches
BoB recently opened its second phygital branch in Vile Parle, Mumbai. This comes after the success of its first phygital branch, which was inaugurated in July at Horniman Circle in Mumbai. The bank has also opened another branch in Chanda Nagar, Hyderabad, marking its expansion of phygital services.
Key Features of Phygital Branches
Phygital branches come with several advanced features to enhance customer experience:
- Video Contact Centre: Customers can connect with BoB’s contact centre via video call to get help with non-financial services, such as inquiries or document assistance.
- Self-Service Kiosks: These kiosks are equipped with tablets that allow customers to complete several banking tasks independently. Some of the services include:
- Updating PAN details
- Receiving account statements via email
- Getting TDS certificates
- Exclusive Service Areas: Each phygital branch also includes a dedicated service area where customers can receive personalized assistance from branch staff. There are universal service counters for customers who prefer face-to-face interaction with bank executives.
Conclusion
Bank of Baroda’s new phygital branches aim to offer customers a convenient blend of self-service and traditional banking. By leveraging modern technology, the bank seeks to make banking more efficient and accessible for all.
