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Apple Plans to Amplify Research Efforts in China


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Apple intends to expand its research efforts in China, according to CEO Tim Cook, who made the announcement during his visit to the country. Cook discussed the company’s plan to increase resources for practical research in Shanghai with Commerce Minister Wang Wentao. The goal is to strengthen Apple’s presence in areas such as supply chain management, research and development, and retail. China plays a crucial role in Apple’s business, and this move comes as the company faces declining sales and increased competition in the market.

While the specific details of the investment were not disclosed, Cook reiterated Apple’s commitment to expanding its presence in China. “We are continuing to invest in China, in the supply chain, in R&D, and in our stores,” Cook stated during his conversation with Wentao. His visit coincides with the upcoming China Development Forum in Beijing, where he will join other international executives.

During his trip, Cook also opened a new Apple store in central Shanghai. This marks Apple’s 57th store in China and its eighth in Shanghai. The store is strategically located across from the famous Jing’an Temple and is the second-largest flagship store for Apple worldwide, second only to the Fifth Avenue location in New York City.

Apple has experienced a 24% decline in iPhone sales in China during the first six weeks of the year. In response to this downturn, Wang expressed China’s willingness to cooperate with the United States to create a stable commercial environment for both American and Chinese businesses. Despite strong competition from local brands like Huawei, Cook remains optimistic about Apple’s prospects in China and promises significant investments.

Prior to the opening of the new flagship store, Cook launched a public relations campaign on the Chinese social media platform Weibo. He shared a video montage of his exploration of Shanghai’s Bund area and dining with Chinese actor Zheng Kai. In his post, Cook expressed his fondness for Shanghai, stating, “I’m always so happy to be back in this remarkable city.”

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