Federal Bank, one of India’s leading private sector banks, has announced the appointment of Bollywood actress Vidya Balan as its first-ever brand ambassador. The announcement was made at a special ceremony in Mumbai, where Balan was presented with a commemorative memento by K.V.S. Manian, Managing Director and CEO of Federal Bank.
Why Vidya Balan?
Federal Bank’s Chief Marketing Officer, M V S Murthy, highlighted the reasons behind choosing Vidya Balan as the bank’s brand ambassador. He described her as a versatile actress with a strong fan following across India. Murthy emphasized that Balan’s ability to deeply understand her roles aligns with the bank’s customer-centric approach. He added that Federal Bank prides itself on being “Human at the Core, Digital at the Fore,” a philosophy that resonates with Balan’s work ethic and persona.
Vidya Balan’s Response
Expressing her excitement about the collaboration, Vidya Balan said that she is proud to represent a bank that plays a significant role in India’s economy. She appreciated Federal Bank’s efforts in empowering women, fostering a positive work culture, and supporting social causes. She also noted the bank’s commitment to maintaining strong relationships with its customers across generations. Balan described her association with Federal Bank as an exciting “Rishta” (relationship) and looked forward to contributing to its growth.
Marketing and Campaigns
This multi-year partnership will include various promotional activities, such as television commercials and digital campaigns. Federal Bank aims to enhance its brand presence and connect with a wider audience through this collaboration.
With this appointment, Federal Bank joins the list of financial institutions leveraging celebrity endorsements to strengthen their brand identity.
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