Air India, SBI Card and Visa to Launch New Co-Branded Travel Credit Card for Maharaja Club Members
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Air India, SBI Card and Visa have announced a strategic partnership to develop a new co-branded credit card programme offering travel and lifestyle benefits to members of Air India’s Maharaja Club loyalty programme. The upcoming credit card will be powered by Visa and aims to provide customers with rewards on everyday spending as well as travel-related expenses.
The partnership brings together the strengths of Air India’s airline network, SBI Card’s credit card expertise and Visa’s global payments network. The three companies aim to develop a credit card that offers greater value, convenience and rewards to frequent flyers and other customers who want to earn benefits through their regular spending and travel activities.
Details of Card
| Feature | Details |
|---|---|
| Card Name | Air India–SBI Card Co-Branded Travel Credit Card |
| Partners | Air India, SBI Card and Visa |
| Airline Loyalty Programme | Maharaja Club |
| Card Issuer | SBI Card |
| Payment Network | Visa |
| Target Customers | Air India Maharaja Club members |
| Reward Points | Details awaited |
| Welcome Bonus | Not announced |
| Joining Fee | Not announced |
| Annual Fee | Not announced |
| Airport Lounge Access | Not confirmed |
| Complimentary Flight Tickets | Not confirmed |
| Air India Flight Discounts | Not confirmed |
| Fuel Surcharge Waiver | Not announced |
| Travel Benefits | Expected; specific benefits not announced |
| Lifestyle Benefits | Expected; specific benefits not announced |
| Launch Date | Not announced |
| Application Process | Details awaited |
Note: The card’s detailed features, fees, reward rates and launch date have not yet been officially announced.
Nipun Aggarwal, Chief Commercial Officer of Air India, said the airline is transforming its customer experience through fleet modernisation, improved cabin products and an expanding international network. He added that the airline is also developing its Maharaja Club loyalty programme to make it more attractive to customers. According to him, the partnership with SBI Card and Visa will help create a travel credit card that rewards customers for both everyday spending and their travel and lifestyle needs. Air India aims to make Maharaja Club a preferred loyalty programme for millions of Indians.
Salila Pande, Managing Director and Chief Executive Officer of SBI Card, said customers are increasingly looking for greater value and convenience in their travel experiences. She explained that SBI Card is focused on developing credit card products that match customers’ changing spending habits and lifestyle preferences. The partnership is expected to help the company offer a travel-focused credit card with rewarding experiences and more choices for customers.
Suresh Sethi, Group Country Manager for India and South Asia at Visa, said the partnership reflects a shared goal of improving payment experiences by adding more value to customers’ transactions. He noted that Visa would contribute its global payments network, technology capabilities and experience in developing co-branded credit card programmes to support the initiative.
Meanwhile, Air India’s Maharaja Club loyalty programme has expanded significantly since its redesign in 2024. With a simplified structure, customer-friendly features, renamed membership tiers and an updated identity, the programme has added more than five million new members since the changes were introduced.
Maharaja Club members can earn and redeem Maharaja Points on flights operated by Air India and Air India Express across 104 destinations in North America, Europe, including the United Kingdom, Australia, the Middle East, Africa, Southeast Asia and South Asia. Members can also use the programme across 25 other Star Alliance member airlines.
In addition to flight-related benefits, Maharaja Club has partnerships with more than 100 brands across sectors such as hospitality, retail, lifestyle and financial services. These partnerships allow members to earn Maharaja Points on a wide range of travel and everyday spending.
The new co-branded credit card programme is expected to strengthen the connection between Air India’s loyalty programme and customers’ everyday spending. However, the companies have not yet announced the card’s launch date, joining fees, annual charges, reward rates or detailed benefits. Further information about the card is expected to clarify how customers will earn and redeem rewards under the new partnership.
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