In a country where digital content is rapidly shaping the way brands engage with consumers, influencers have emerged as a dominant force in India’s marketing ecosystem. As the barriers to content creation continue to lower, the rise of regional language creators is also gaining momentum, further expanding the reach of digital influence across diverse audiences.
Nancy Tyagi has been ranked first. Nancy Tyagi is a 23 year old self-taught dress designer who made her debut at the Cannes festival stunned in her self-stitched pink gown. Click here to check complete list.
These digital stars—many of them self-made—are leveraging their authenticity, creativity, and deep engagement to build loyal communities. From fashion and technology to social causes, influencers are driving conversations and shaping trends across various sectors. Yet, for every creator, the challenge of staying relevant by constantly reinventing their content remains critical to maintaining their fanbase.
In recognition of this growing influence, Forbes India, in partnership with Goat—GroupM’s brand-safe influencer and content marketing platform—has unveiled its ‘India’s Top 100 Digital Stars’ list. The prestigious list celebrates 100 standout creators, evaluated using a mix of quantitative and qualitative measures, across platforms such as Instagram, YouTube, and Facebook.
By highlighting these trailblazers, the list underscores the growing importance of influencers in shaping not only consumer behavior but also cultural conversations in India. As these creators continue to evolve, their impact on brand strategies and digital engagement shows no sign of slowing down.
