
PhonePe, a digital payments company, has joined forces with CaratLane, a renowned jewelry brand, to introduce a groundbreaking opportunity for customers to buy jewelry using their digital gold holdings. This collaboration aims to revolutionize the way people acquire and gift exquisite everyday jewelry.
Transforming Gold Investments:
According to Sonika Chandra, Chief Business Officer – Consumer Payments at PhonePe, the partnership is poised to reshape gold investments. The goal is to simplify and enhance the process for individuals.
Exclusive Offer Details:
Customers who have invested in 24K digital gold through PhonePe now have the unique privilege of redeeming it for their preferred jewelry at CaratLane. What’s more, they stand to receive extra bonuses of up to 7% on the redemption amount. The bonus percentages vary – 7% for diamond jewelry, 4% for gold jewelry, and 2% for gold coins. This limited-time offer is valid until the end of the month.
Simplifying Gold Business:
Avnish Anand, CEO of CaratLane, emphasizes that the digital gold business is built with the intention of providing consumers with a simpler and cost-effective solution. This strategic alliance aligns with the mission of making gold transactions more accessible and straightforward for customers.
Redeeming Digital Gold for Jewelry:
To exchange digital gold for jewelry at CaratLane, customers have the flexibility to visit a retail or online store. They can then choose their desired jewelry and proceed to redeem their digital gold at the checkout by verifying their account. Payment can be made in full or partially using digital gold.
High-Quality 24K Digital Gold:
PhonePe and CaratLane ensure the authenticity of the digital gold offered through this partnership, guaranteeing 99.99% purity for 24K digital gold. This commitment to quality aims to instill confidence in customers engaging in gold transactions through this innovative collaboration.
Versatile Redemption Options:
Customers can seamlessly trade their gold balance for jewelry at any CaratLane store, through the online platform, or by utilizing CL Live and Try At Home services. This versatility adds convenience and accessibility to the entire process, ensuring a user-friendly experience for customers.