Google has revealed that it took action against more than 3,500 loan apps in India in 2022 for violating Play Store policy requirements. The company made the announcement on Thursday, stating that it had reviewed and taken necessary enforcement action, including removing apps, on over 3,500 personal loan apps for violations of the Play policy requirements. In addition, Google said that it prevented 1.43 million policy-violating apps from being published on Google Play, banned 173,000 bad accounts, and prevented over $2 billion in fraudulent and abusive transactions in 2022.
Google also announced that it plans to adopt a more privacy-friendly approach to advertising in 2023. As part of this effort, Google will roll out the first Beta for the Privacy Sandbox on Android to a small percentage of Android devices. With the Beta, users and developers will be able to experience and evaluate these new solutions in the real world.
The Privacy Sandbox initiative aims to create technologies that protect people’s privacy online and give companies and developers tools to build digital businesses. The Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all. Google said that it will continue to work in collaboration with developers, publishers, regulators, and more as it navigates the transition to a more private mobile ecosystem.