State-owned Life Insurance Corporation of India (LIC) has introduced a new Marketing Technology (MarTech) platform to improve customer engagement and enhance digital interactions. The initiative is part of LIC’s broader digital transformation strategy under Project DIVE (Digital Innovation and Value Enhancement).
A Major Step in LIC’s Digital Journey
LIC aims to use advanced technology to connect with customers more effectively. The launch of the MarTech platform is a significant milestone in the company’s journey toward becoming a global leader in digital insurance services. According to LIC’s statement, this technology will redefine customer engagement in the insurance sector.
Siddhartha Mohanty, Managing Director and CEO of LIC, emphasized that the platform is a bold step in LIC’s digital transformation. “With this launch, we are strengthening our ability to connect with policyholders, potential customers, and agents in a seamless and personalized way,” he said.
What the MarTech Platform Offers
The MarTech platform introduces an intelligent, multi-channel engagement system that enables LIC to run personalized and real-time marketing campaigns. This will help LIC improve customer experience and drive business growth.
Mohanty further added that Project DIVE reflects LIC’s vision for the future and its commitment to setting new benchmarks in the industry.
Future Plans Under Project DIVE
With this first step under Project DIVE, LIC is reinforcing its focus on innovation, customer-centric services, and digital excellence. As the project progresses, LIC plans to introduce more next-generation digital tools to remain at the forefront of the insurance industry globally.
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