K. V. Toys India Ltd., formed in 2009, is involved in contract manufacturing and selling toys made from plastic and metal for children, covering both learning and entertainment needs. Its wide range of products includes friction-based toys, soft bullet guns, ABS toys, pullback toys, battery-operated and electronic toys, press-and-go toys, metal die-cast vehicles, bubble toys, dolls, and other play items. The company sells toys under its own brands such as Alia & Olivia for dolls, Yes Motors for metal toy cars, Funny Bubbles for bubble-based toys, and Thunder Strike for soft bullet guns, each designed for different categories of the children’s market. It follows a contract manufacturing system and works through exclusive partnerships with 11 OEM facilities located across different parts of India. The company’s main strengths include a wide product portfolio suitable for all age groups, local manufacturing with proper quality standards, strong in-house design and packaging abilities, an asset-light business model with good supply chain control, and the ability to offer superior quality at competitive prices.
