SBI Card and Reliance Retail Launch Co-Branded Reliance SBI Card

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SBI Card and Reliance Retail have joined forces to launch the co-branded Reliance SBI Card, a lifestyle credit card that offers a holistic and rewarding shopping experience.

Cardholders can earn rewards and benefits when shopping at Reliance Retail’s extensive and diverse ecosystem of stores, including fashion & lifestyle, grocery, consumer electronics, pharma, furniture, jewellery, and more. Additionally, Reliance SBI Card users can enjoy curated offers from SBI Card on an ongoing basis.

This partnership leverages SBI Card’s extensive network and Reliance Retail’s vast consumer reach to bring a spectrum of exclusive rewards, including special welcome benefits, tailor-made travel and entertainment benefits, and special spends-based milestone rewards like renewal fee waivers and Reliance Retail vouchers.

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The Reliance SBI Card will be launched in two variants: Reliance SBI Card and Reliance SBI Card PRIME. Each variant is designed to offer varied rewards and lifestyle perks for distinct consumer needs.

The annual renewal fee for Reliance SBI Card PRIME is ₹2,999 and for Reliance SBI Card is ₹499, plus applicable taxes. Cardholders can avail renewal fee waivers by meeting the annual spends milestone of ₹3,00,000 on Reliance SBI Card PRIME and ₹1,00,000 on Reliance SBI Card.

“We are excited to partner with SBI Card, a leader in the card industry, to offer Reliance SBI Card with a wide range of benefits, exclusive discounts and rewards for shopping with us online and at all our stores,” said V Subramanian, Director of Reliance Retail Ltd.

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“This partnership is a result of our shared focus on customer-centricity and commitment to provide world-class customer experience,” said Abhijit Chakravorty, MD & CEO, SBI Card.

The Reliance SBI Card will be launched on the RuPay platform and aspires to redefine customer experience and create a new benchmark for credit card rewards in the Indian market.

Key retail brands in Reliance Retail’s consumer basket include Reliance Smart, Smart Bazaar, Reliance Fresh Signature, Reliance Digital, Reliance Trends, JioMart, Ajio, Reliance Jewels, Urban Ladder, and Netmeds.

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