Life Insurance Corporation of India (LIC) has introduced a new digital service platform called ‘One Man Office’ (OMO), designed to streamline the work of its agents and sales associates. The platform was officially launched on February 17, 2025, and aims to provide seamless policy sales, customer service, and business tracking through a mobile-friendly ecosystem.
OMO is set to improve the efficiency and productivity of LIC’s sales force, including Agents, Development Officers, Senior Business Associates, Chief Life Insurance Advisors, LIC Associates, and Chief Organisers. The platform will enable these professionals to offer life insurance services anytime and anywhere, making it easier to serve customers on the go.
At the launch event, LIC’s CEO and Managing Director, Siddhartha Mohanty, emphasized the importance of OMO, calling it “a vital tool in promoting life insurance and ensuring superior customer service.” He also mentioned that the platform would support LIC’s long-term vision of achieving ‘Insurance for All by 2047.’
OMO is integrated with LIC’s existing digital platform, ANANDA (Atma Nirbhar Agents New Business Digital Application). It offers a variety of features such as premium calculators, benefit illustrations, e-NACH registration, online loan requests, premium payment options, and the ability to submit claim-related documentation.
Additionally, the platform includes a knowledge centre, health and insurance-related calculators, an office locator, and NEFT search tools, all aimed at helping agents provide better customer support. LIC also plans to introduce more features in the coming phases to meet the evolving needs of its agents and customers.
In the stock market, LIC’s shares closed at ₹765.40, reflecting a modest gain of 0.86% on the Bombay Stock Exchange (BSE) today.
