On Tuesday, Yes Bank revealed its fresh and updated brand logo. According to a company statement, the logo is designed to resonate with consumer needs and provide them with an exceptional experience.
Yes Bank has introduced a vibrant new logo that builds upon the bank’s existing visual identity. The tick mark has been transformed into a soaring bird, symbolizing the bank’s current position of growth and success. The previous logo’s sharp edges have been replaced with smooth contours and fluid shapes. The blue and red colors have also undergone a makeover, now featuring an electric tone that represents high energy.
Furthermore, Yes Bank is preparing to launch an integrated campaign with the tagline “Life Ko Banao Rich,” which encapsulates the bank’s core focus of being a comprehensive financial solutions provider.
The bank’s revitalized identity will be reflected throughout its headquarters, branches, products, digital platforms, and communication materials.
Yes Bank offers a range of services including deposits, personal loans, e-banking, trade finance, corporate, and business banking. It caters to various industries worldwide, such as food and agribusiness, life sciences, healthcare, biotechnology, telecommunications, media, information technology, and infrastructure development.