Valentine’s Day is no longer just about love and romance—it has become a major business event in India. Whether you are in a relationship or single, you cannot escape the excitement that surrounds this day. From chocolates and flowers to luxury cars and vacations, businesses are making huge profits by selling products and experiences tailored for this occasion.
Last year, Valentine’s Day sales in India were around ₹25,000 crore. This year, it’s expected that sales of around ₹28,500 crore were generated on Valentine’s Day. But what exactly are people spending their money on? Let’s find out!
Traditional Valentine’s Day Gifts: Flowers, Chocolates, and Jewellery
Flowers and Chocolates – The Evergreen Favorites
Flowers and chocolates have always been the go-to gifts for Valentine’s Day. Since this day is celebrated throughout the week with special days like Rose Day, Chocolate Day, and Teddy Day, the demand for these gifts skyrockets.
For example:
- Ferns N Petals (FnP), a leading florist and gift delivery service, has seen a 300% increase in orders this year.
- On Rose Day alone, FnP sold 4 lakh roses.
- On Chocolate Day, they sold 1 lakh chocolates.
However, due to high demand and supply issues, prices have gone up.
- A single rose that used to cost ₹30 is now selling for ₹60.
- The price of cocoa, the main ingredient in chocolates, increased to $10,000 per tonne. Because of this, brands like Cadbury either raised their prices by 10-15% or reduced the size of chocolate packages.
Jewellery – A Sparkling Market
Jewellery is another popular gift, especially for couples who want to make the occasion memorable. Many people propose with rings on Valentine’s Day, while others buy diamonds, rubies, and emeralds as gifts. This year, the jewellery industry expected a 10-15% increase in sales compared to last year. But it’s not just jewellery that’s saw a boom—other luxury markets also witnessed a rise in sales.
Luxury Spending: Cars, Watches, and Romantic Getaways
Love may be priceless, but people still love spending money on luxury gifts and experiences during this season.
Luxury Cars and Watches
- Mercedes-Benz reported a sharp rise in customer inquiries for their high-end cars during the first week of February.
- Luxury watch and jewellery brand Just Cavalli expected a 34% increase in Valentine’s Day sales in 2025, following a 31% rise in 2024.
Romantic Vacations and Hotels
This year, Valentine’s Day falls on a weekend, which means many couples are planning romantic getaways.
- Popular destinations like Udaipur and Dubai saw a 25-30% increase in hotel bookings.
- Some luxury hotel rooms were priced as high as ₹88,500 per night, and they were still getting booked!
Clearly, people were willing to spend big to create special memories.
Brand Collaborations: Special Valentine’s Day Offers
To attract customers, many brands launched special Valentine’s Day collaborations:
- Tim Hortons partnered with Biscoff to create a special V-Day menu.
- Social teamed up with KitKat to offer Valentine’s-themed desserts.
- Footwear brand Crocs roped in Jackie Shroff and influencer Orry for their Valentine’s Day campaign.
This kind of smart marketing helped brands stay relevant and increase their sales during the festive season.
Valentine’s Day for Singles: A Growing Market
Valentine’s Day isn’t just for couples anymore. Many companies are now targeting singles by promoting self-love and solo celebrations.
- Solo Travel Boom: According to Airbnb, searches for solo trips during Valentine’s week increased by 185% compared to last year. Dubai is the most popular destination.
- Self-Care and Wellness: Luxury spas offered self-care packages priced between ₹13,000 and ₹2,95,000.
- Special Offers for Singles:
- Blinkit’s ‘Single Mode’ lets people buy gifts for themselves, binge-watching packages, and solo party kits.
- Swiggy Instamart’s ‘Singletines’ campaign targets singles with fun activities like ‘Party with your girl gang’ or ‘Pick a new hobby’.
This shift shows that Valentine’s Day is no longer just about couples—it’s about celebrating love in all forms, including self-love.
