In a significant move to enhance its digital presence and customer service, LIC is developing a new mobile application and implementing a comprehensive digital transformation strategy. The company has partnered with Boston Consulting Group (BCG) for the development of the mobile app, which is expected to offer a range of features for policyholders, including policy management, premium payments, and customer support.
LIC’s digital transformation efforts encompass a complete overhaul of its digital services to cater to the evolving needs of its customers. The company is also introducing digital customer onboarding, streamlining the process for new policyholders.
These initiatives are part of LIC’s broader strategy to enhance its digital capabilities and provide a seamless customer experience. The company is committed to leveraging technology to improve its operations and better serve its policyholders.