A new report from KPMG International, released on Tuesday, highlights how the technology sector is taking a democratised approach to artificial intelligence (AI) adoption, in contrast to the centralised model seen in many other industries. This approach allows for greater experimentation and flexibility in AI development across the globe.
The report, based on a survey of 2,450 executives from 26 countries, including 490 leaders in the technology field, shows that 36% of technology executives are focused on developing AI governance policies while fostering innovative AI practices within their organisations.
To successfully implement AI, the report emphasises the need for a structured approach that includes cross-functional collaboration, thorough risk assessment, and continuous learning. This will help maximise the benefits of AI while reducing potential risks.
Beyond AI, the report highlights the significant role the technology sector is playing in driving digital transformation across various industries. It stresses that the tech industry must continue setting an example for others and rethink its own strategies to stay ahead in an ever-evolving market.
Strategic investments and disciplined decision-making have helped technology firms maintain their growth, even amid market uncertainties. “With technology rapidly evolving, designing and building solutions in a responsible way is now more important than ever,” said Atul Gupta, Partner at KPMG India. He also pointed out that such responsible strategies help reduce the risk of data breaches and avoid costly retrofitting of security fixes.
One of the key takeaways from the report is the growing focus on profitability. More technology professionals are seeing how digital advancements—especially in AI, data analytics, cybersecurity, and modern service delivery—are enhancing their company’s financial performance. In fact, 76% of technology executives said they accurately assess costs and benefits before investing in new technologies.
The report also underscores the increasing importance of environmental, social, and governance (ESG) goals in tech investments. Around 73% of technology executives reported that their investments align directly with sustainability and social responsibility objectives.
Furthermore, the report shows that technology firms are placing a high value on employee feedback when making investment decisions. Protecting data and implementing strong security measures are key priorities for building consumer trust as part of these ESG commitments.
