UFBU (United Forum of Bank Unions) has revealed the hashtag for the protest campaign of social media. Today the social media campaign will start from 8:30 AM. The hastag is #unitedwestand. Earlier, on 21st February, protests were held by Bank Employees across the India.
The Bank Employees are protesting against the non-fulfillment of their demands such as 5 Day Banking, adequate recruitment of staff and other demands. UFBU has released a structured agitation programme and announced bank strike on 24 and 25 March 2025.
The associations have released following guidelines for the social media campaigns and have asked the employees to follow these guidelines to make the campaign successful. The campaign aims to bring nationwide attention to the unfulfilled demands of banking employees through coordinated digital activism.
Key Guidelines for the Campaign:
✅ Start at 8:30 AM sharp – Timely participation is crucial.
✅ Engage with leadership tweets – Members must quote, repost, like, and comment on posts from AIBOC and top leaders.
✅ Pre-draft 10-15 tweets – This ensures rapid and consistent posting.
✅ Use only one hashtag per tweet – To avoid dilution of visibility.
✅ Avoid multiple hashtags in a single tweet – This prevents classification as spam.
✅ Share authentic content only – No misleading images or information.
✅ Pan-India participation is essential – A nationwide effort will strengthen the movement.
✅ Unique tweets matter – Copy-pasting reduces engagement and visibility.
✅ Tag influential accounts to maximize reach.
Key Handles to Tag:
@FinMinIndia | @nsitharaman | @DFS_India | @RBI | @dir_ed | @DIPAM_India | @NITIAayog | @PMOIndia | @LabourMinistry | @PensionPFIndia
Strategy to Make the Hashtag Trend Quickly:
🚀 Mass posting in the first 30 minutes – Speed is the key to trending.
🚀 Retweet every 3-5 minutes – This keeps the campaign active.
🚀 Engage with leaders’ tweets – More visibility leads to more impact.
🚀 Reply to trending posts using the hashtag – This expands the campaign’s reach.
🚀 Encourage more participation – A larger voice will increase pressure on authorities.
With this digital push, bank employees hope to draw government attention to their longstanding demands. The outcome of this campaign could play a crucial role in shaping the next phase of their protest strategy.
Demands of Bank Employees
- Adequate recruitment in all cadres
- Regularise all temporary employees
- Implementation of 5-day work week in banking industry
- Defend job security
- Withdraw DFS directives on performance review
- Withdraw DFS directives on PLI
- Protect bankers, ensure safety
- No more assaults & abuses! Secure workplaces for bank officers & staff now
- Fill up the post of workmen/ officer directors in PSBs
- Resolution of residual issues pending with IBA
- Raise gratuity ceiling to ₹25 lacs & make it tax-free—parity with govt employees now
- Stop unfair taxation on staff welfare. No income tax recovery on concessional benefits—let management bear the cost
- Safeguard national interest, retain 51% govt equity in IDBI Bank
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