Finance Ministry launches Nationwide Financial Inclusion Campaign, Banks to set up Camps

The Union Finance Ministry has launched a nationwide Financial Inclusion Campaign, along with other key initiatives, at the Gram Panchayat and Urban Local Body levels.

This campaign will run till 31st of December this year, covering two lakh 70 thousand Gram Panchayats and Urban Local Bodies. The Union Finance Ministry, through the Department of Financial Services (DFS), launched a nationwide Financial Inclusion Saturation Campaign running from October 21 to December 31, 2026.

The Department of Financial Services has ordered banks to organise camps for enrolment under the Pradhan Mantri Jeevan Jyoti Bima Yojana, Pradhan Mantri Suraksha Bima Yojana and Atal Pension Yojana.

The campaign will also promote Kisan Credit Card applications and enrolment under the Pradhan Mantri Fasal Bima Yojana ahead of the Rabi season. The Ministry said that the progress under the campaign will be closely monitored by key stakeholders including State administration, Banks and DFS.

What will be done in Camps?

Social Security Enrolments: Bank staff will register citizens for low-cost life insurance (PMJJBY), accident insurance (PMSBY), and guaranteed pension schemes (APY).

Account Opening: Bank staff will help open new Pradhan Mantri Jan-Dhan Yojana (PMJDY) zero-balance accounts on the spot.

KYC & Security Updates: Camps will process mandatory Re-KYC verification, update Aadhaar-to-account linking (seeding), and register account or locker nominees.

Farmer Support: Banks will accept new Kisan Credit Card (KCC) applications and enroll farmers into crop insurance (PMFBY) for the upcoming Rabi season.

Fraud Education: Banks will conduct live awareness sessions to teach local citizens how to recognize and avoid digital banking scams.

Unclaimed Asset Help: Bank Staff will assist citizens in searching for and reclaiming forgotten or unclaimed money under the “Aapki Poonji, Aapka Adhikar” initiative.