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60% married Indians looking for extra marital affairs: Survey


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The concept of being a “one-man woman” has traditionally been upheld as an ideal in Indian society. However, a recent study conducted by Gleeden, an extramarital dating app, suggests that there is a notable shift in Indian attitudes towards infidelity. This study sheds light on the evolving dynamics of relationships in modern Indian society, challenging long-held beliefs and norms.

The Gleeden Survey

Gleeden conducted a comprehensive study to explore changing attitudes towards marriage, infidelity, and cultural norms in India. The survey involved 1,503 married Indians between the ages of 25 and 50 from Tier 1 and Tier 2 cities. The respondents were carefully selected to represent a diverse cross-section of Indian society.

Embracing Non-Traditional Dating Methods

The findings of the study reveal that a significant percentage of respondents are embracing non-traditional dating methods, indicating a growing openness to alternative relationship practices. Some of the key findings include:

1. Platonic Interactions (46%)

Contrary to the belief that infidelity is limited to physical involvement with someone other than one’s partner, the study highlights that emotional connections in platonic relationships can also be categorized as infidelity. Surprisingly, the research found that 46% of men tend to pursue such relationships. There were variations among different locations, with Kolkata recording a noteworthy 52% engagement in platonic interactions.

2. Virtual Flirtation (36-35%)

In the digital age, online flirtation has become a common form of infidelity. The study reveals that 36% of women and 35% of men find virtual flirting attractive. Regional differences were observed, with Kochi reporting 35% engagement in virtual flirtation.

3. Fantasizing about Someone Other Than the Partner (33-35%)

The study also delved into the realm of fantasies, acknowledging that it is common and not necessarily a cause for alarm to have fantasies about someone other than one’s partner. The data reveals that 33% of men and 35% of women openly admit to having such fantasies. Regional variations were evident, with Jaipur recording 28% and Ludhiana 37% engagement in this aspect of infidelity.

Challenging Traditional Norms

Throughout history, Indian society has placed a high value on commitment and love within relationships. However, this study suggests that modern Indian relationships are undergoing significant changes. It challenges the widely accepted notion that being in a monogamous relationship is the only legitimate form of partnership.

Implications and Reflections

The findings of the study prompt us to question accepted wisdom and consider the evolving nature of love, commitment, and personal fulfillment. Sybil Shiddell, Gleeden’s country manager in India, emphasizes that the survey offers a fascinating window into the intricate realm of contemporary Indian relationships. It highlights India’s growing acceptance of individuality and personal autonomy, defying conventional norms and presenting Indians as bold and open-minded.

Conclusion

This study by Gleeden provides valuable insights into the changing landscape of relationships in India. It challenges traditional norms and sheds light on the evolving attitudes towards infidelity. It is a reminder that individuals are not alone in experiencing fantasies or seeking emotional connections outside of their primary partnership. The study calls for a broader societal conversation about love, commitment, and personal fulfillment in the context of modern relationships.

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