The “Chill Guy” meme is the latest viral trend captivating social media and even making its mark in the cryptocurrency market. However, its creator, Phillip Banks, is taking steps to protect his intellectual property.
What Is the “Chill Guy” Meme?
“Chill Guy” is an anthropomorphic dog depicted in a casual outfit: a grey sweater, rolled-up blue jeans, and red sneakers. With a relaxed smirk and hands tucked into his pockets, the character symbolizes a calm and composed attitude.
The meme debuted on Instagram on October 4, 2023, when artist Phillip Banks introduced the character as “a chill guy that lowkey doesn’t give a [expletive].” Since then, it has resonated with audiences across platforms like TikTok and Instagram, especially among men. Popular captions often highlight relatable, laid-back scenarios, such as:
- “When she thinks you don’t care, but you’re just a chill guy who likes being quiet sometimes.”
- “When she yells at you for forgetting what she said, but you’re just enjoying your day.”
This widespread relatability has driven the meme’s success. Barstool Sports aptly summarized its appeal: “It’s not just a random image or passing joke; it’s a reflection of those embodying calm, unbothered vibes.”
Why “Chill Guy” Is Trending in Cryptocurrency
Beyond social media, the “Chill Guy” meme has been adopted by major brands for marketing campaigns, including Sprite Europe, March Madness, and NFL on CBS. More notably, it has entered the cryptocurrency space.
As of November 2024, a crypto token named CHILLGUY, inspired by the character, reached a market capitalization of over $405 million, according to CoinMarketCap. This surge reflects the growing trend of meme-based crypto projects attracting widespread attention and investment.
Phillip Banks Takes Action to Protect His Creation
Amid the meme’s explosive popularity, Phillip Banks has voiced concerns over its use, particularly in cryptocurrency-related ventures. In a public Instagram video, Banks stated:
“I do not, and will never, endorse or condone any crypto-related projects involving my work. I will never give permission to use my art for anything crypto-related.”
Banks announced plans to copyright the “Chill Guy” character and warned that he would take legal action against any for-profit entity using his artwork without authorization. Screenshots shared by his followers from his private X account reveal his intent to issue takedown notices.
The Impact of the “Chill Guy” Meme
The “Chill Guy” meme is more than just a viral sensation—it’s influencing online culture and financial markets. However, it also highlights a growing issue: the unauthorized commercialization of artists’ creations. Banks’ efforts to protect his intellectual property underscore the challenges faced by creators in the digital age.
As “Chill Guy” continues to trend, the outcome of Banks’ actions will likely set a precedent for how viral art is used and monetized in the future.
